Three Steps to Effective Engagement

  • Connect

    Build effective routes to market by leveraging key gaming audiences in a dynamic and responsive ebvironment.

  • Communicate

    Leverage their hopes and their dreams, their ambitions and their expectations to deliver the right message at the right time.

  • Convert

    Understand how to trigger interest, deliver appropriate solutions and maintain dialogue to create long term profitable relationships.

Watch Season 2 NOW

Discover what's coming up in Season 2, the key areas we will cover, and how this will help you develop world class marketing skills. Learn how five key consumer personas lie at the heart of efficent and effective game marketing strategies
Meet the most famous young  male audience in game marketing, and how their commitment is your passport to effective engagement Learn how young women have take the game marketing industry by storm, bringing new style and new opportunities to marketers
Find out how young mothers have found a way to integrate casual gaming with their everyday lives to deliver new entertainment channels and new commercial options Gain new insights into how urban professionals have used gaming to change the way they use their leisure time and expand their social networks
Learn how financially successful professionals use gaming to let off steam and kick back after a hard day at the office A quick recap of the key discoveries in Season 2, areas to focus on, and the opportunities ahead. 

Test your knowledge, make the grade, and earn yourself a valuable certification!